Avatara Appoints Todd Aydelotte as Chief Marketing Officer to Accelerate IT-as-a-Service Platform Growth
St. Louis, MO — April 15, 2026 — Avatara, whose platform provides companies with compliant IT infrastructure as a service, today announced that veteran technology public relations executive Todd Aydelotte has joined the company as Chief Marketing Officer.
Aydelotte brings decades of experience shaping enterprise technology narratives and scaling high-growth businesses and platforms. A PR industry leader and entrepreneur, Aydelotte recently served as Managing Director at Allison Worldwide, where he specialized in thought leadership and worked on behalf of an array of Fortune 500s and high-growth businesses, and led the agency’s Avatara account team.
“We’re thrilled to welcome Todd to Avatara,” said Rob McCormick, founder and CEO. “I’ve worked with him since my Savvis days and know exactly what he brings to the table. As companies face rising IT costs and increasing compliance demands, we have a clear opportunity to bring our platform to organizations looking to operate more efficiently and securely. Todd will play a critical role as we accelerate growth and expand into high-growth industries with complex compliance and security needs.”
Prior to Allison Worldwide, Aydelotte was a Partner at Allison+Partners, and founder and CEO of Ricochet Public Relations, an award-winning communications firm serving technology, healthcare, and industrial sectors. He also held senior leadership roles at Howard Rubenstein’s public relations firm in New York City.
“I love a great story, and this is one of the most compelling enterprise technology stories just beneath the surface,” said Aydelotte. “The idea that companies can eliminate large portions of their IT spend—and even rethink the need for traditional IT infrastructure and staffing—by moving to an all-inclusive, pay-as-you-go model that simplifies compliance is incredibly powerful. I’ve worked closely with both Rob and President Vince DiMemmo for years, and I’m excited to help bring this story to life as we scale this business.”
Aydelotte has worked alongside top communications teams on behalf of an array of leading brands over his career, including Intel, AMD, GE Healthcare, Savvis, CyrusOne, Telx, Qualcomm, Wellpoint, GlobalFoundries, Orbital Sciences, Applied Materials, GSK, Zimmer, and The Cura Foundation. He was previously named a finalist for PRWeek’s PR Professional of the Year award.
Outside of his work in marketing, Aydelotte is an ultrarunner, race director, and columnist for Ultrarunning Magazine, and serves as a director of the Bowery Jazz Messengers, a nonprofit youth jazz band supporting New York City’s homeless community.
About Avatara
Headquartered in St. Louis, Avatara is the developer of the Avatara Platform, a fully managed, all-inclusive, IT infrastructure-as-a-service platform that allows businesses to significantly cut their annual IT spend, while meeting the rising tide of security and compliance standards impacting industries throughout the world. Avatara solves the problem of increasing cost, complexity, and compliance – The Three C’s of IT. We eliminate the endless cycle of acquiring, building, and maintaining an ever-evolving technology foundation to run your business.
Since its founding over 20 years ago, Avatara has worked with hundreds of U.S. and international businesses spanning a range of industries, whether defense contracting, healthcare, legal, banking, architecture, retail, engineering, construction, and manufacturing sectors, and many others. Visit avataraplatform.com to learn more.
Contacts
Mike Jurs
Allison Worldwide for Avatara
Avatara@allisonworldwide.com